Shopify is a versatile and rich-in-resource shopping cart platform, but one needs to maximize the SEO value of his website if he wants to exploit the maximum benefit from Shopify. You can create a well-functional and beautiful Shopify store, but then what is the use if very little people can actually find your store? As the founder-head of Coalition Technologies, I have seen countless times how an effective use of SEO techniques can make a business soar up in no time. Similarly, the lack of it will break a business just as soon.
Shopify for SEO
Shopify itself can handle many of your most important eCommerce SEO strategies. The platform is well-equipped to manage on-site optimization and will perform all kinds of tasks including meta data and basic content creation, backend sitemap generation, etc. The platform will of course not perform tasks like keyword research or link-building, but it will manage the more complex functions necessary to make the site achieve a good ranking. The following are some of the tasks that Shopify SEO will handle:
Title tags. These are descriptions of your site and products that will show on the ranking page. So, if you sell limited edition whiskeys, the tag will read something like “Limited Edition Whiskey at Bargain Price.” Shopify will assist in creating apt title tags for each page on your site.
Meta descriptions. The meta description is inserted under the title tag and describes the page in fuller details. Shopify enables you to insert both title tag and meta data information through a simple process that requires little technical knowledge on your part.
Meta keywords. These are currently not too important for SEO purposes, but search engines like Yahoo! and Bing still regard them as an SEO element. Meta keywords, too, can be easily inserted into the Shopify pages.
Headings. You can increase your target keywords’ SEO value by inserting them chiefly in your H1 headings, but also in the H2 headings. Shopify assists you in integrating site content with the appropriate headings and increases your chances of visibility at search engine results.
Site Content. Search engines regard site content as important material for SEO ranking. Many seem to think that site content matters little, but the opposite is in fact true. This is because search engines try to determine what your webpage is about by assessing the words on the page. So the lack of a strong copy will not give a proper indication of your page content and consequently, your ranking will suffer. Shopify makes it easier for you to format your page with copy, images, links and other materials.
Sitemaps. Search engines navigate your site through the sitemap of the website. This is an essential SEO feature since the sitemap allows the search engines to crawl and index the pages of your site. Once you integrate Shopify into your website, a sitemap.xml file will be automatically generated by the platform.
Above are some of the more important SEO functions performed by Shopify, but it can also help you perform some other tasks as well. These include 404 optimization, 301 redirects, etc. An optimization of all elements of your Shopify site will definitely offer you a competitive edge in the cutthroat world of internet marketing. Having said that, it may still be necessary to hire a SEO professional to maximize the benefits you can reap from Shopify. Below is why.
Why do I need a Shopify SEO professional?
You must understand that SEO is not an altogether automated procedure. You want to bring in creative thinking to let your search engine rank excel. A professional, for example, can devise crucial target keywords for you that you did not even suspect you needed. The difference between good and great SEO is that the later implements a well thought out strategy while the former is only being proactive. An SEO professional can devise just such an effective strategy for you.
SEO work involves a whole lot of complex functioning, especially if you want to feature in the very first pages of search results. For example, it involves creating a well-outlined robot.txt file that will provide Google with specific instructions. Or redirecting indexed pages the existence of which you were not even aware of. Similarly, conducting market and trend research, performing tests and maximizing the website pageload speed are some other essential functions that an experienced SEO firm will perform for you. No matter how resourceful it is, no single shopping cart program can perform these jobs for you in a satisfactory manner.
The bottomline is that while Shopify is perfect as a simplified shopping cart platform which provides a host of simplified SEO functions for a new merchant, for advanced functions and strategy implement, you will need to hire someone in the know— namely, some SEO and eCommerce solution firm who will have the experience and the skill to help make your business excel.
Green Light SEO knows the importance of devising a custom search engine optimization strategy for shopping cart platforms, even for those which appear from outside to be fully optimized. All store owners must understand that on and off-site optimization, advanced keyword research and conversion optimization are three things that are essential to plan a functional strategy, quite apart from the functionalities any shopping cart program may offer its client.
By all means, get in touch with us if you want help with Shopify eCommerce SEO strategy and we will be only too happy to guide you in the right direction.